Toyota to Sponsor ‘Monday Night Football’ Halftime Shows
Automaker Offers to Turn Game Into 24-Hour Event as Franchise Moves to ESPN
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Adult Swim Fix Signs Summer Sponsors
Deals With Garnier, Honda Cover Broadband Video, Linear Spots
Valcon Succeeds in Quest for VNU
Private-Equity Group Receives 78.7 Percent of Shares
CBS Sells Theme Parks for $1.24 Billion
Five Properties to Go to Cedar Fair
Ads, Plugs Take Center Court
Court TV Study Finds Combination of Methods Boosts Spots’ Effect
Biz Briefs: Scripps Closing Shop At Home
E.W. Scripps is shutting down the Shop At Home cable network in June after failing to find a buyer for the money-losing venture. The Shop At Home Channel, which competed with QVC and Home Shopping Network, and a companion Web…
Ellerbee Is Committed to Children
Noted Journalist Celebrates 15 Years of Helping Kids Discover the Value of News
Race for Univision May Be Close One
Investment Firms Associated With Gates, Saban Prepare for Battle
Learning Is a Catalyst for Growth
It’s Not Enough to Just Listen-Synthesizing Information Requires Asking Questions and Leading by Example
Dedicated Channels Find Success
By Wayne KarrfaltSpecial to TelevisionWeek In addition to experimenting with network-based digital video recording, or nDVR, Cablevision is pushing the envelope of what video-on-demand can offer advertisers by introducing dedicated interactive channels that promote individual products and services.The channels, sponsored…