What Women Watch: Programmers Cast a Wide Net
Series Specifically Targeting Women Viewers Are on the Decline at Broadcast Networks
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What Women Watch: Shopping Nets have the Goods
TV Stores Take Different Tacks, but Each Caters to Tastes of Its Female Audience
The World According to Mandel
The Most Outrageous Man in Media Is Also One of The Smartest
Viewers Now Programmers
Cable Networks Tap Web Sites to Foster User-Generated Content
Viewers Watch VOD Ads
Turner Study Provides Reassuring News for Marketers
Sony-Nat Geo Ad Effort Pushes HD
Viewer Responses to Be Monitored on Web Site
ABC Lays Claim to Upscale Viewers
Seeking the Rich, New Ads Flock to Network
Comcast Scores Hip-Hop Service
Advertisers Foot Bill for Def on Demand
FCC Control Could Be Ceded to Democrats
Senate, White House Fail to Fill Vacant GOP Positions
Koppel’s Farewell Words Have Bite
‘Nightline’ Anchor Says Ad Youth Quest Makes No Sense