Viewers Now Programmers
Cable Networks Tap Web Sites to Foster User-Generated Content
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Viewers Watch VOD Ads
Turner Study Provides Reassuring News for Marketers
Sony-Nat Geo Ad Effort Pushes HD
Viewer Responses to Be Monitored on Web Site
ABC Lays Claim to Upscale Viewers
Seeking the Rich, New Ads Flock to Network
Comcast Scores Hip-Hop Service
Advertisers Foot Bill for Def on Demand
FCC Control Could Be Ceded to Democrats
Senate, White House Fail to Fill Vacant GOP Positions
Koppel’s Farewell Words Have Bite
‘Nightline’ Anchor Says Ad Youth Quest Makes No Sense
News Briefs: ‘Geraldo’ Off to Slow Ratings Start
Twentieth Television’s limited rollout of its debuting first-run syndicated news strip “Geraldo at Large” declined between its first and fourth days on the air but was even with the October average of Twentieth’s canceled newsmagazine “A Current Affair.” “Geraldo” scored…
Sprint Deal Saps Telcos’ Advantage
‘Quadruple-Play’ Plan May Tilt Field Toward Cable
Brightcove Touts Bright Future
Gerber In as Strategy VP; Alliance Set With Publicis Media