Standing Out From the Pack
VOD Providers Focus on Search Methods to Boost Their Wares
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Keeping Cable at the Forefront
CTAM’s Leadership Excels as It Tackles Each Challenge Facing a Competitive Industry
Metrics Remaina Hurdle for VOD
Maturing On-Demand Marketplace Seeks More Precise Ways to Measure Viewership
Turner Stands by Todd to Quantify Viewership
A number of high-profile cable networks and VOD programmers have partnered in the past month with measurement firm Rentrak to measure their on-demand views, but one network group is content to stick to its own internal metrics.Turner Broadcasting opted more…
VOD Ads Looming on Cable Horizon
Division of Revenues Still Being Worked Out as Technology Makes Ad Insertion a Reality
Taking VOD on the Road
Sportskool Instructional Service Teams With High-Profile Athletes for Promotions
Who’s Got Moonves’ Moxie?
CBS’s Thursday Reign Scares Off Rivals
Perfecting ‘Martha’
Viewers pointed out that Martha Stewart was interrupting guests on “Martha.” She pronounced herself “horrified,” apologized to the viewers and vowed she would do better. Rob Dauber, who is co-executive producer to executive producers Mark Burnett and Ms. Stewart, decided…
Ad Agencies Carving Out New Roles in New Medium
Most marketers recognize that when advertising in video-on-demand, the nature of the medium presents an opportunity to do more than simply slap up their existing 30-second spots. But most advertising agencies still don’t have the framework or infrastructure to create…
Cablers Boosting Local Content
On-Demand Offerings Grow as Competition From Satellite, Telecom Firms Heats Up