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What if … Michael Eisner?

For a few days in September 1984, Barry Diller believed he had an agreement with Michael Eisner, -who for a decade had worked directly under him at Paramount Pictures-to jointly move to 20th Century Fox. The plan, as Mr. Diller…

GoldPocket Puts Products in Hot Spot

With Interactive Technology Viewers Click on Item Placements in Shows

Interactive Taking Off in Comcast’s Pilot Test

CNN, GSN, HSN Sign Up for Groundbreaking Baltimore Experiment

Discovery Slates 7 Series

Channel Builds on Plan to Produce Youth-Appealing Programs

Kids Regs Draw Big 3 Fire

Owners Threaten Lawsuit If FCC Does Not Relent

Marketing Drive for Tune-In

Discovery Mounts Big Campaign

ABC Early Leader in Demo

Fox, UPN Also Ahead of Last Season’s Fall Pace

ABC News Closes in On Anchor Duo

Net Denies Decision Made

Research Report: Time Change a Pain for TV

Extension of Daylight-Saving in 2007 Will Cut Viewing, Complicate Ratings

Spike Buys Bundle of Action Movies

‘Sin City’ in Male-Pleasing Package