MyNet’s Switch Attracts Viewers
Anna Nicole, Mixed Martial Arts Shows Improve Ratings
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Gelman Angles for Emmy Win in Morning Category
Executive producer Michael Gelman thinks more than 4 million viewers each day can’t be wrong. He hopes to end “Live With Regis and Kelly’s” Susan Lucci-ish string of Daytime Emmy nominations without a win as best talk show by competing…
Viacom v. YouTube: Weighing the Odds
Experts Assess Legal Merits of Copyright Lawsuit
Congress, Cable Assail FCC’s Martin
House Committee Threatens Monthly Oversight Hearings
Interactive Spots Put to a Test in L.A.
Effectiveness Study May Pump Life Into Advertising Model
Ancient War Relevant to Brand Battle
‘300’s’ Spartans Can Teach Today’s Marketers Competitive Principles
YES Pitches Hi-Def Channel to Fans
Works With DirecTV to Boost Interactive Features for MLB
‘Matthews’ Forges Ahead With Clearances in Hand
Top Sunday Morning Syndie Gears Up to Relaunch Web Site
MySpace News Portal in the Works
Development continues at Fox Interactive Media on a MySpace News portal that will aggregate items in real time from various sites and blogs. By introducing interactivity that fosters discussion about and the rating of items posted, MySpace News will add…
Searching for Web Video Riches
Companies Tweak Services to Gain Upper Hand in Online Video Search