Direct Response Rebounding
Ads, Made More Attractive by DVR Technology, Now Frequently Carry Ratings Guarantees
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Adult Marketing: Steam, Stealth Selling TV Sex
Passion Purveyors Take Low-Key Approach in New and Traditional Media Campaigns
Briefs: Liberty CEO Robert Bennett to Retire in 2006
Liberty Media CEO Robert Bennett announced last Wednesday that he will retire as chief executive of the media company April 1, 2006. Liberty Chairman John Malone will assume the CEO title until a successor is named. Mr. Bennett’s retirement follows…
Cable May Have Cure for Churn
Bundling, Voice Over Internet Protocol Could Stem Loss of Subs
Carat Puts New Focus on ITV Ads
Media agency Carat is laying the groundwork for a series of consumer focus groups on interactive television it will conduct in September. The goal of the groups will be to distinguish what consumers actually want from an interactive ad versus…
Super Producers Power Reps
CAA, UTA Top TVTracker Tally of Agencies’ Staffing in Prime Time This Fall
Tech Briefs: Comcast Preps On-Demand Local Reality Shows
Comcast’s Dating on Demand service has not only helped romance seekers scratch the love itch, it has also proved to be the blueprint for a new type of on-demand content: local reality shows. Based on the success of Dating on…
TV Stations in License Limbo
Unprecedented Backlog at FCC Prevents Sales of Local Broadcasters and May Hinder Financing
Nielsen May Measure Ad Engagement
Could Use Sample Homes
‘Stand Up’ Guys
A preview of the Dave Matthews Band’s spots promoting the NFL on CBS shows that rowdy country stars aren’t the only musicians ready for some football. The finished product, set to the title track of the band’s platinum-selling album “Stand…