For Football’s Top Announcers, It’s the Season of … Multiple Jumps
NFL’s TV Lineups Getting a Makeover
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Initiative Rolls Out Engagement Tool
Advizr Software Aims to Connect Marketers With Target Audience
Holiday Cheer for Hallmark
Cable Net Secures Major Buyers
LPMs Proof Positive for Cable
Top Six Markets Show Spikes; Broadcast Off as Much as 13%
CNN Ups Stakes for Cable Players
Blitzer’s 3-Hour ‘Situation Room’ Block Premieres Today
MRC Advocates Voluntary Code
Seeks Support for Conduct Rules From Opposing Sides
MSNBC Hopes Shuffle Will Help Stem Slide
MSNBC President Rick Kaplan’s first major schedule change since taking the reins of the network 18 months ago takes effect tonight, and he’s banking on one of the moves being a game changer.MSNBC has fallen from third to fourth place…
NAB Optimistic Big 4 Will Return
CBS Awaits Fritts Successor; Fox Open; NBC Mum
News Briefs: New Drug Ad Guidelines Could Lower TV Spending
New voluntary advertising guidelines released by the Pharmaceutical Research and Manufacturers of America could be a prescription for lower ad spending on TV by prescription drug makers. Ad spending in the $4 billion category has already been hit hard by…
No Word Yet on Bush Picks for FCC
President Bush as of late Friday had yet to announce his choices for the two Republican openings at the Federal Communications Commission (TelevisionWeek, Aug. 8). However, sources said it appeared that Deborah Taylor Tate, a director of the Tennessee Regulatory…