15,322 Entries
Local cable advertising often plays third fiddle to broadcast and cable network sales, but local systems have one distinct advantage: They are the proving ground for the next generation of interactive TV ad models.“Local cable is the only place right…
Cable Industry Racing to Stir Up Interest in Hi-Def Programming
Past Failures Offer Lessons as Quest to Spin Gold From Web Is Renewed
Longtime Feature Has Grown Into a Lucrative Franchise
Freshly Spun-Off Company Faces a Cautious Wall Street
The Academy of Television Arts & Sciences was busy talking last week about the Emmy Awards telecast scheduled to air Sept. 18 on CBS, which is shaping up as one of the most interesting in years. It could well bring…
RolesCary Elwes has been tapped to play the young Pope John Paul II in the planned CBS miniseries on the late pontiff’s life. Mr. Elwes joins a cast that includes Ian Holm, who will play the pope in later life….
Non-News Projects Generate Revenue, Enhance Brands
Former OMD Exec Emphasizes Ads Must Be Entertaining or Informative to Be Effective
Four days after HBO’s “The Comeback” wrapped its first season, Aunt Sassy’s mall-walking, early-bird-dining, pastel running suits and the rest of the show-within-a-show’s wardrobe-except for the ensembles worn by Jim Burrows, who appeared as himself and who dressed himself-were packed…