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By Bradley JohnsonAdvertising Age Two decades after “thirtysomething,” get ready for 50-something. Boomers will reach a milestone at the end of the next TV season: More than half of baby boomers will be age 50 or older. They will leave…
Host in Talks With Comcast for Trailblazing Video Version of Radio Show
“American Idol” may be a popular show, but the chances of talented teens from a local market appearing on the program are slim. That’s why Capitol Broadcasting-owned Fox affiliate WRAZ-TV in Durham, N.C., hosts its own ad-supported singing contest.WRAZ’s version…
Time Warner Uses New Tech Tools, Added Value to Develop Market
Cultivating Rapport Between Adversarial Departments Makes Everyone a Winner
Committee to Review Audience Measurement Bills
Reflects Shift in Strategy
Fox Bumps Series; Cable Sibling May Pick It Up
Upfront a Boom Market for Channel
Unique Fall Fare Coming