15,322 Entries
By Sheree R. Curry Special to TelevisionWeek Once a network primarily for men, UPN has come into its own with females 12 to 34, delivering higher ratings and triple-digit growth, according to Nielsen figures cited by the network. The change…
By Eric Estrin When it came to marketing the DVD from “Chappelle’s Show’s” second season, nobody could accuse the folks at Comedy Central of not knowing what they had. Show host Dave Chappelle’s sketch comedy series was the network’s signature…
By Wayne KarrfaltSpecial to TelevisionWeek DirecTV has taken a different direction with its newest branding campaign, urging viewers to “Rethink TV.” Instead of relying on celebrity shills to read letters of praise on air as the company did in its…
By Jennifer PendletonSpecial to TelevisionWeek A new television show doesn’t succeed solely on the strength of a promotional campaign, but a well-executed effort can help stoke the fires that drive public curiosity. A prime example: the on-air branding campaign for…
By Sheree R. CurrySpecial to TelevisionWeek When fashionistas Joan Rivers and her daughter Melissa Rivers make snarky remarks about what’s haute and what’s not on the red carpet these days, they’re doing so from their new home on the TV…
By Lee Alan Hill Special to TelevisionWeek When TBS bought “Sex and the City” from HBO with an eight-year deal and fashioned the series about four single women in Manhattan as the centerpiece of its “very funny” prime-time sitcom lineup,…
By Jennifer PendletonSpecial to TelevisionWeek It’s tough to launch syndicated daytime strips these days, to which the corpses of several recent high-profile flops will attest. Powerhouses such as “The Oprah Winfrey Show” and “Dr. Phil” occupy the most coveted time…
By Lee Alan HillSpecial to TelevisionWeek The media and Internet chat boards are abuzz with talk of the Xbox 360 game console, and the Microsoft gaming platform with high-definition graphics capability won’t even be on the market until the holidays…
When Pittard Sullivan split up in 2001, then partner Ed Sullivan decided he didn’t want to work for brands. He wanted to own brands.So after a brief gig working to turn around the media assets of Emirates Media in Abu…
Billy Pittard used to make networks look good. Now he’s trying to make algebra fun.A former partner the defunct design shop Pittard Sullivan, Mr. Pittard is producing and creating interactive, educational DVDs, including a 99-episode series on algebra designed to…