Viewership Heating Up in Summer
Post-May HUT Level Dip Shrinks; Nets Up From 2004 as Cable Breaks Records
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Magid Study Finds :15 Spot Does Job of :30 in Promos
Fifteen seconds might be all it takes to convince a viewer to watch a newscast, according to research that will be unveiled at this week’s Promax&BDA conference in New York.A study conducted by Frank N. Magid Associates found there was…
Bargain Hunters Seek Concessions
| Upfronts | Buyers Out for Better Value, Slots in Slow Ad Market
Candidates Line Up for FCC Positions
| Regulation | Posts Considered Political Plums
Coalition Protests CPB Plan
| Politics | Group Against Choice of President
Ruling Moves Deregulation Back to FCC
| Litigation | New Efforts Seen as Unlikely for Now
Sunday Ticket Gets a Sponsor
| Advertising | Unnamed Buyer Gets ITV, DVR Exposure in 7-Figure Deal
Verdict a Thriller for Online News
| Broadband | Jackson Trial Climax Breaks Viewership Records
KCBS, KCAL to Get New Broadcast Facility
Viacom’s KCBS-TV and KCAL-TV announced Friday the construction of a new broadcast facility on the CBS Studio Center lot in Studio City, Calif. The facility will feature a 610-space parking garage as well as offices and broadcast studios and is…
Harrison’s Candidacy at CPB Angers PBS
The controversial candidacy of Patricia de Stacy Harrison for the presidency of the Corporation for Public Broadcasting was publicly panned by PBS late Friday.Ms. Harrison is a former co-chair of the Republican National Committee who is said to enjoy the…