TV for Men: Cable is a Haven for Guys
Channels Cater to Broadcast Exiles
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TV for Men: Playing Ball to Grab the Demo
Sports Defies Audience Fragmentation, Remains Reliable Venue for Accumulating Viewers
TV for Men: ‘CSI’: A Manly Pursuit
A Cool Director, Hot Effects Draw Them In
NBCU Sold on One-Stop Shop for Network, Cable Ad Sales
When NBC last year acquired the cable television assets of Vivendi-Universal, it combined the ad sales operations of its broadcast and cable units. In doing so, it became the only major media company to put such natural opponents under one…
NBC Universal Truths
TV Group Makes Tweaks as It Moves Into Second Year
NBC Universal TV: Buyout Brings a More Global Focus
When NBC completed its $14 billion merger with Vivendi Universal Entertainment on May 12, 2004, an international powerhouse was born, with overseas sales of content accounting for about $2.5 billion of the $15 billion in total annual revenue. And if…
NBC Universal TV: Going NUTS: Group Faces Beating Self With Own Production
It took just half a TV season for the challenges NBC Universal now faces as owner of both a major production studio and a broadcast network to play out in prime time. Fox’s medical drama “House,” a production of NBC…
NBC Universal TV: NBC Acquired Leverage, Wiggle Room With Uni’s TV Properties
When Kevin Reilly was negotiating with NBC in 2004 for the job of president of entertainment the merger with Universal “was in the long-shot category,” he said, but as it turned out, the creation later that year of NBC Universal…
NBC Universal TV: Syndication Merger a Clash of Cultures
Combining NBC’s relatively nascent syndication operation with Universal’s prolific syndication arm was among the most challenging integrations NBC encountered after acquiring Vivendi-Universal’s U.S. entertainment assets last year. The move meant putting together two companies whose corporate cultures, creative strengths and…
NBC Universal TV: Cable at a Crossroads
Cross-Platform Strategy’s Impact on Networks Remains Unclear