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The National Academy of Television Arts and Sciences has for many years honored outstanding achievements by our Hispanic members at regional Emmy Award ceremonies conducted by our chapters across the country.As Spanish-language television grows to become a major force in…
By Lee Alan HillSpecial to TelevisionWeek When the National Academy of Television Arts and Sciences decided to recognize leaders of Spanish-language TV with honorary trustee awards, it called upon Raul Mateu, senior VP and head of the Latin American Division…
By Jennifer PendletonSpecial to TelevisionWeek Ray Rodriguez is president and chief operating officer of Univision Communications, parent of the United States’ fast-growing Spanish-language television network, the broadcast challenger that has ABC, CBS, Fox and NBC looking into their rearview mirrors…
By Minerva CantoSpecial to TelevisionWeek She has been a popular presence on Spanish-language television in the United States for decades, starring in soap operas, hosting variety shows and singing. Now Verónica Castro, one of the most popular performers in Mexico…
Preferred Positions on Cellphone Menus Will Go to Earliest Players
Speakers Advise Execs to Embrace New Technology and Get Closer to Consumers
Use Early Knowledge of Fall Broadcast Lineups to Target Series, Genres, Nights, Time Slots for Clients’ Brands
With the winter clothes shed, some TV stations are helping pair viewers and advertisers with promotions that will help viewers shed some pounds and sponsors increase exposure.NBC affiliate WFIE-TV in Evansville, Ind., chose three female finalists to compete for the…
By Sharon EdrySpecial to TelevisionWeek Maria Celeste Arraras said she was tired earlier this month after spending a long day hosting her daily infotainment newsmagazine, “Al Rojo Vivo con Maria Celeste” (“Red Hot Live With Maria Celeste”) and then helping…
By Lee Alan HillSpecial to TelevisionWeek Soccer is hugely popular around the globe, but only in recent years has it begun to attract significant attention as a spectator sport in the United States. Today, thanks to the influx of immigrants…