Online TV Takes Wing
Big-Name Content, Interactive Ads Coming Into Focus
Big-Name Content, Interactive Ads Coming Into Focus
Media Giant Reports Q2 Profit Surge; Ex-Board Members Assail Iger Selection
Host Morley Safer Has Won Three Peabodys
By Lee Hall Born in 1852 in Columbus, Ga., George Foster Peabody was a banker and philanthropist who gave generously to the University of Georgia and other institutions. The university’s desire to find a way to honor him coincided with…
Transaction Could Be Step Toward Resolving Issue of News Corp. Stake
Licensing, Online, On-Demand, Broadening Market Present Irresistible Opportunities
There are the first anniversaries that mark a year in the life of something or someone, and there is the first anniversary of the “CBS Evening News” feature “Fallen Heroes.” During its first year of acknowledging U.S. military casualties of…
Precise Targeting, Visible Staff Effective in Tough Economy
Netlet’s Prime-Time Nonprogram Minutes Per Hour Rise to 13.9
By Sheree R. CurrySpecial to TelevisionWeek When the nonprofit Jewish Federation of Portland, Ore., wanted to recruit new members and solicit donations, it said yes to placing a direct-response ad on cable.“Because we want to target people of the Jewish…