Selling From the Grave
Company Extending Its Q Likability Ratings to Dead Performers Whose Appeal May Be Useful to Advertisers
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Sex, Fame Still Working for E!
| Cable | Channel Sets Up Celeb-Centered Summer Series Slate
NBC: Once-Dominant Net Must Search for Answers
NBC arguably is looking to make more changes to its lineup than any other broadcast network and has taken its shopping list to the upfront. “What do you do when you need everything?” said one talent agent about NBC, which…
ABC: Building on Ratings Momentum From 2004-05
Considering ABC brought back only two of its dramas for the 2004-05 season-“Alias” and “NYPD Blue,” in its swan song season-one agent described the return of at least four one-hour shows for 2005-06 as a “miracle.” Of course, “Desperate Housewives,”…
ABC Sticks With Sked on Sundays
Fewer Dates for ‘Bachelor’; ‘How’d They Do That?’ Expected to Depart
CBS: Looking for a Good New Female-Driven Sitcom
While CBS Chairman Leslie Moonves is famously secretive about his company’s plans, insiders said they are certain CBS will incorporate a fresh female-driven sitcom into its new season schedule. “From the [former CBS sitcom] `Murphy Brown’ days, it’s turned into…
FOX: One Monster Hit Show, Two Different Schedules
Fox needs to rebuild Fridays, a night on which the network has traditionally done well with shows such as “The X-Files.” In addition, Sundays could use at least one more half-hour or a switch to a drama at 9 p.m….
Liguori’s Plans to Bolster Fox’s Edgy Brand
| Q&A | Demo Leader Heavy on Summer Reality
THE WB: Time to Grow Up
Rather than return to the high school playground on which it has so often played, The WB may for the new season embrace more sophisticated fare with veteran auspices, insiders said. The WB could use at least one new drama…
UPN: A ‘Model’ For Success With Young Female Viewers
After years of flailing in search of an identity, UPN is sticking with its latest goal of attracting young women. With the continued success of “America’s Next Top Model,” the strategy is simple. “It feels like they are going to…