Cable Positive: Cable Rises to Challenge
Industry’s Effort to Fight AIDS Pulls In $13 Million in 13 Years
Author Page
15,322 Entries
Initiatives Win Honor for Black
Lifetime Television Will Share in Award
MSOs Help Get Word Out on AIDS
Cablers Agree to Offer Free VOD Programs
Neutralize Clutter to Set Off Message
By Employing Basic Buying Strategies, Advertisers Can Increase Chances Their Message Will Stand Out
Steve Villano: He Believes He Can Make a Difference
Steve Villano said he came to Cable Positive in 2000 because he saw a chance to use his skills and the power of cable television to battle the greatest health epidemic of our time. The background of the group’s president…
Study Outlines Ways to Avoid Talent Trouble
ANA Recommends Advertisers Become Proactive In Managing Contracts, Payments
The Industry’s Unseen Talent
Voice Performers Find Rewards in Off-Camera Work
Gigs
RolesChristopher Plummer has been cast in ESPN’s “Four Minutes.” The original movie is a true story about Olympic runner Roger Bannister’s breaking the four-minute barrier in the mile. Mr. Plummer will play coach Archie Mason and Jamie Maclachlan will play…
Lagging Units Blunt Earnings
Weaknesses in TV-Related Areas Hurt TW, News Corp. Profits
Cable, Satellite Households Could Rise From Plateau
Two Operators See Subs Increase, but Telco Invasion Worrisome