SoapNet at 5: Having Fun With Image
Tongue-in-Cheek Marketing Exploits Soap Opera Clich%E9;s
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SoapNet at 5: Rocketing Ad Sales ‘A Good Problem’
By Amy HelmesSpecial to TelevisionWeek The main problem facing SoapNet’s sales department these days, according to Senior VP of SoapNet Sales Heidi Lobel, is trying to satisfy the growing number of advertisers looking to buy time on the Disney-owned network….
Initiatives Win Honor for Black
Lifetime Television Will Share in Award
Study Outlines Ways to Avoid Talent Trouble
ANA Recommends Advertisers Become Proactive In Managing Contracts, Payments
Strips Have the Blahs as Sweeps Approach
| Syndication | Papal Conclave, Repeats to Blame
On-Demand Network RipeTV Readies Content for Launch
After introducing itself to the television industry last spring, RipeTV went silent for about a year. Now the next-generation on-demand network is making some noise again, saying it’s ready to go forward with its service. RipeTV CEO Ryan Magnussen said…
Sony Shifts Focus as Quivers Fizzles
| Syndication | Studio Will Develop First-Run Shows With Tribune
Behind an Upfront Presentation
| Advertising | An Inside Look at the Process as Fox News Pitches to PHD
‘Idol’ Still Rocking in Wake of ABC Exposé
Sponsors Stand By Show
Image-ine the Fun
Last Wednesday, while “Lost” promos were once again leaving faithful viewers feeling misled and “A Dr. Phil Primetime Special” was begging the apocalyptic question of how quickly the other three horsemen would gallop into the nation’s living rooms, more than…