Fewer Films in Hopper Mean Upfront Worries
MGM Sale, Miramax Caution Put Predictable Network Revenue Source in Question
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Success Story: Homer Bingo is a Winner
Max Media has shuffled its TV ownership in Great Falls, Mont. In November it sold its NBC affiliate KTGF-TV to Destiny Communications, and by December it became the owner of ABC affiliate KFBB-TV, the No. 2 station in town. But…
WE Initiative Reaches Out to Serve Women
Channel Plans to Work With Organizations to Empower At-Risk Girls, Discuss Issues
NBA Makes Fast Break for Playoffs
VOD Ads, Sponsors Filling the Bench in VOD Product as Heavy Viewing Period Approaches
Polishing the Product
Adelphia Beefing Up Free VOD Offerings in Advance of Handoff
HD Television: Carriage Key to New Model
Demand Rising for Content, but License Fee, Distribution, Bandwidth Issues Unresolved
HD Television: Nat Geo in Total HD Mode
National Geographic Channel has instituted a new programming strategy to ramp up its high-definition production this year as it prepares for the possible launch of an HD service. National Geographic hasn’t said what form the service will take or when…
Advantages of Working ‘Outside-In’
Planners Who Approach Advertising from Consumer’s Perspective Find a Straighter Path of Communication
Cable Notes: $715M Fine for Adelphia as DOJ-SEC Probe Ends
Adelphia Communications, the bankrupt cable operator that agreed two weeks ago to be sold to Time Warner and Comcast, last Monday reached a settlement with the Department of Justice and the Securities and Exchange Commission under which Adelphia will pay…
Changes Keep Things Lively
Road to the Emmys: Event in Constant Flux to Grab Shrinking Audience; Latest Modifications Stir Controversy