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TV Guide Now Selling Ads

| Cable | Study Indicates Viewers Will Watch Spots in Scrolling Screen

Upfront at Forefront of TVWeek Summit

| Advertising | Buyers, Sellers Assess Prospects

NBCU a Hurdle in Paxson Sale

| Networks | Media Giant’s 32% Stake Could Scare Off Buyers

President Bush’s Press Conference Draws 32.7 Mil

President Bush’s prime-time press conference attracted an average total of 32.7 million viewers on the eight channels that carried it live Thursday, according to data from Nielsen Media Research. CBS News’ coverage attracted the biggest audience, nearly 11.8 million. Among…

Paxson Releases Executive Compensation Figures

Paxson Communications Chairman and CEO Lowell “Bud” Paxson earned 25 percent more in 2004 than he did in 2003, according to the beleaguered broadcaster’s proxy statement, filed Friday with the Securities and Exchange Commission.According to the filing, Mr. Paxson earned…

CBS Wins First Night of Sweeps in Adults 18 to 49

CBS won the first night of May sweeps Thursday, April 28 in the adults 18 to 49 demographic with an 8.0, followed by NBC (6.1), ABC (2.0), UPN (1.9) and Fox and The WB (both 1.6), according to Nielsen Media…

Cablevision Releases Executive Compensation Data

Cablevision CEO James Dolan’s remuneration was more than 50 percent less in 2004 than the previous year, when Mr. Dolan received an extraordinarily large restricted stock award.According to the company’s proxy statement, filed Friday with the Securities and Exchange Commission,…

Sundance Acquires Aussie Comedy

Sundance Channel has acquired the U.S. rights to the Australian comedy “Kath & Kim.” Sundance has ordered the first three seasons of the show, a single-camera series following a dysfunctional suburban family a la “Arrested Development.” The series was the…

Hearst-Argyle Reports Q1 Results

Strong advertising in automotive, retail and furniture helped station group Hearst-Argyle Television soften the blow of a sharp decline in political advertising, according to first-quarter financial data the company released Friday.The New York-based owner or operator of 28 television stations,…

Turner Buys ‘Matrix Reloaded’ Broadcast Window

Turner Broadcasting said Friday it has agreed to buy the premiere broadcast window for “The Matrix Reloaded” from Warner Bros. Domestic Cable Distribution.Turner also acquired rights to “A Lot Like Love,” “Miss Congeniality 2” and “Eight Legged Freaks.” The price…