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High Definition the Rage Among NAB Tech Vendors
If it doesn’t have high-definition capabilities, it isn’t likely to be found on the show floor at this year’s National Association of Broadcasters convention in Las Vegas.About 1,400 companies are slated to exhibit at the show. Vendors that target the…
Good Will ‘Lost’
Just when The Insider was confident she couldn’t get more stupid, ABC proved just how wrong she could be-with a promo, of all things. For days The Insider’s anticipation had increased exponentially with each airing of the “Lost” promo featuring…
‘MNF’s’ $1 Bil Pass to Cable
ABC Stalwart May Move to ESPN Starting in ’06
Real-time Data: Too Much of a Good Thing?
By Jack NeffAdvertising Age Delivering real-time sales data and TV advertising information has become so efficient that marketers are now worried the analysis of that data may intensify short-term thinking. Some are even raising questions as to who should be…
Repent, Hollywood
“Sin, sin, sin. You’re all sinners. You’re all doomed to perdition. You’re all goin’ to the painful, stinkin’, scaldin’, everlastin’ tortures of a fiery hell, created by God for sinners, unless, unless, unless you repent.”So warned the character Elmer Gantry,…
Success Story: Cooking Healthy in Cleveland
The period following the winter holidays is when many people want to get their bodies back into shape, so Raycom Media sister stations CBS affiliate WOIO-TV and UPN affiliate WUAB-TV in Cleveland served up a Fit Foods for Healthy Living…
Burrell Takes Stock of Ad Marketplace
Pioneer Decries Cultural Insensitivity
Creative Targeting Gathers Steam
Growth of Multicultural Markets Leads Advertisers to Recognize Value of Tailoring Spots to Varied Audiences
A&E Touts Movie, Reality Lineup
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