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Success Story: WBRZ-TV Raises Funds for Medicines

The rising cost of prescription drugs can keep some elderly and impoverished people from getting the medication they need, but WBRZ-TV’s Fill a Prescription for the Needy promotion tried to prevent that from happening for Baton Rouge, La., residents.The ABC…

Biz Briefs: Liberty Buying Back Debt

John Malone’s Liberty Media last week said it is planning to buy back $1 billion in debt securities as part of the company’s effort to reduce its debt load. Once the buyback is completed, Liberty said it will have achieved…

Cablers Answer Call for Improved VOD

MSOs Introduce Guides With Advanced Features at NCTA National Show

Focus Keeps Targeting’s Aim True

Planners Can Significantly Impact Communication Plans by Ensuring That Audience Meets Marketing Definition

Money Mapped: The Coasts Boast Most

| Demographics | Atlanta, Chicago Make List of 50 Richest ZIP Codes

Per-Sub Values Lose Primacy

Cash Flow, Earnings Ratios Are What Matter in Cable Negotiations

Sponsors Shying Away From ‘Rock Star’s’ $20M-Plus Price

Burnett Wants Advertisers to Buy Entire Series, Pay Even More for Product Placement

Nets on Quest for Next Hit Comedy

| Development | Nuanced Characters, Established Talents on Tap

Access Strips Survive NCAA

| Syndication | Newsmags Hold Their Own Despite Basketball Tourney

Cox Moves to Expand Interactive Advertising

MSO Will Build Functionality on Top of Weather, Movie Listings, Other ITV Offerings