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Access Strips Survive NCAA

Apr 11, 2005  •  Post A Comment

Despite pre-emptions and competition from NCAA basketball, syndicated strips in prime access held their own the week ended March 27.

The No. 1-rated newsmagazine, Paramount’s “Entertainment Tonight,” grew 2 percent from the previous week to a 4.5 national household rating, according to Nielsen Media Research. That was down 6 percent from the same week last year. “ET” performed well despite primary telecast pre-emptions in 24 of the top 25 markets for 2 days.

King World’s “Inside Edition” scored a 3.2 rating, down 3 percent for the week and down 9 percent year to year. “ET’s” rookie spinoff “The Insider” grew 9 percent for the week to a 2.5, despite losing four of its top five primary runs for two days. NBC Universal’s “Access Hollywood” was unchanged for the week with a 2.5, down 17 percent from last year, while Warner Bros.’ “Extra” was down 4 percent for the week and 19 percent for the year.

The two highest-rated shows for the week in syndication, King World’s “Wheel of Fortune” and “Jeopardy!” were unchanged from last year but saw slight week-to-week declines. “Wheel” was down 3 percent to an 8.7 and “Jeopardy!” lost 4 percent to hit a 7.3.

The leading talker, King World’s “The Oprah Winfrey Show,” was up 8 percent for both the week and the year to a 6.6, while its spinoff “Dr. Phil” grew 10 percent for both the week and the year to a 5.3. The highest year-to-year improvement among all syndicated strips was for Warner Bros.’ sophomore talker “The Ellen DeGeneres Show,” which was up 28 percent from the same week in 2004 and up 5 percent for the week to a 2.3. Buena Vista’s Rookie talk strip “The Tony Danza” Show,” which was in repeats, grew 9 percent for the week to a 1.3.

Among off-network strips, King World’s “Everybody Loves Raymond” was down 3 percent for the week but up 23 percent for the year with a 6.4. Sony’s “Seinfeld” was down 5 percent for the week and 6 percent year to year to a 5.9. Warner Bros.’ “Friends” grew 6 percent for the week to a 5.3, a 9 percent decrease from last year.

The top-rated weekly off-net was King World’s “CSI,” which was up 2 percent from the previous week to a 5.3. The top first-run weekly was “Entertainment Tonight Weekend,” which grew 17 percent for the week to a 2.8.