15,322 Entries
The Insider hears that ABC News President David Westin will announce the next stage of his plan to build a digital national-local news network around ABC News Now, his division’s broadband operation, at the National Cable & Telecommunications Association’s National…
Marketing Pooled for Big HD Events
Voom Uncertainty, Possible Adelphia Play Make Investors Jittery
TV Series Debuts, Like Feature Films, Start Promo Campaigns Slowly Then Escalate Before Premiere Dates
Some TV stations are helping area companies use promotional contests to entice viewers into coming up with creative services that normally would cost the advertising client many thousands of dollars.When Mr. ShowerDoor, a Naples, Fla.-based manufacturer, wanted to increase exposure…
PQ Media Study Values 2004 Deals at $1.88 Billion, a 46 Percent Surge From 2003
Marketers Tweak Promotion Based on Studies of Viewer Awareness, Intent to View
Ratings Firm Putting $2.5M Into Project
Grabbing one of Internet marketing’s newest buzzwords, Sci Fi Channel has introduced three “podcasts” to its Web site, Scifi.com, to promote its shows. A podcast is downloadable audio content, such as a radio show, that can be played on an…
Despite the Race for Adelphia, the Real Trend to Watch Is Systems Going Private