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ABC News Now Soon?

The Insider hears that ABC News President David Westin will announce the next stage of his plan to build a digital national-local news network around ABC News Now, his division’s broadband operation, at the National Cable & Telecommunications Association’s National…

Cablers Team to Thwart Satellite

Marketing Pooled for Big HD Events

Cablevision Tale Gets New Twists

Voom Uncertainty, Possible Adelphia Play Make Investors Jittery

Building Brand Awareness Quickly

TV Series Debuts, Like Feature Films, Start Promo Campaigns Slowly Then Escalate Before Premiere Dates

Success Story: Clients, Viewers Win With Contests

Some TV stations are helping area companies use promotional contests to entice viewers into coming up with creative services that normally would cost the advertising client many thousands of dollars.When Mr. ShowerDoor, a Naples, Fla.-based manufacturer, wanted to increase exposure…

Survey: Product Placement Growing Fastest in Television

PQ Media Study Values 2004 Deals at $1.88 Billion, a 46 Percent Surge From 2003

Value of Tracking on Rise at Networks

Marketers Tweak Promotion Based on Studies of Viewer Awareness, Intent to View

Nielsen Steering Committee Begins to Take Shape

Ratings Firm Putting $2.5M Into Project

Sci Fi Podcasts for Promotion

Grabbing one of Internet marketing’s newest buzzwords, Sci Fi Channel has introduced three “podcasts” to its Web site, Scifi.com, to promote its shows. A podcast is downloadable audio content, such as a radio show, that can be played on an…

Signs of M&A Return May Be Misinterpreted

Despite the Race for Adelphia, the Real Trend to Watch Is Systems Going Private