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From the crash helmet on display at its headquarters to a national series of TV ads urging driver Dale Jarrett to race a delivery truck, UPS believes it’s getting maximum mileage from its multimillion-dollar NASCAR sponsorship. It’s an odd pairing…
As Parents and Watchdogs Raise Issues With Hard-Sell Ads, Smart Campaigns Honor the Consumer
Teens, Buyers Like Series’ Edginess
Group’s Finicky Tastes, Multitasking Habits Are Hurdles to Tapping Its Spending Power
ESPN has created a unique new internship named for Tim Nesvig, an ad sales account executive who died last month after a battle with cancer. The Tim Nesvig ad sales interns will spend six weeks at ESPN, two weeks at…
| Corporate | Management Slimdown Foreseen
| Regulation | Outgoing FCC Chairman Leaves Behind Mixed Legacy
As Wrestling Talks End, Net Puts ‘Ultimate Fighter’ Into Action
| Programming | Topical Series Will Examine Movie-Related Issues
| Cable | Support High for Expo TV, Which Offers Operators a Cut of Sales