The WB at 10: Start-Up Network Became a Player
Risky Gamble to Create a Fifth Network Paid Off as Affiliations, Audience Grew
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The WB at 10: WB Memories: Susanne Daniels
From a ratings standpoint, “7th Heaven” was our first big breakthrough show. But from a publicity standpoint, it was “Dawson’s Creek.” Newsweek did this hilarious article, where they took a scenario from “Dawson’s Creek,” then interviewed real teens, and printed…
The WB: The First Decade: A Modern TV Success Story
Thriving Network Grew From a Focus on Young Viewers
The WB at 10: 100+ Vital to Growth in Markets
Fledgling Scored With Nontraditional Strategy
The WB at 10: A Tip o’ the Hat to Marketing
Partners Helped Build Thriving Net by Targeting Teens
The WB at 10: Kids’ WB the Go-To Place
Channel Is Favorite Destination for the Youngest Demos
The WB at 10: WB Has Key to Female Market
Net Pitches Youth, Purchasing Power of Its Core Audience
The WB at 10: WB Memories: Jamie Kellner
The idea to start a new network really came to me after a visit to Fox [Broadcasting Co.] on my way to New York. I went up to the third floor to say hello to some friends there and I…
The WB at 10: WB Memories: Jordan Levin
Jamie [Kellner] had this incredible ability to provide a barrier between everyone [working at The WB] and the business pressures. Along with Bob Daly and Barry Meyer and Bruce Rosenblum, he allowed Susanne Daniels and me to put on the…
The WB at 10: WB Memories: Stephen Collins
When I was offered the show my agent said to me, ‘I think you’re probably going to want to turn this down.’ I asked why, and he said because it’s on The WB, which had just launched six months earlier,…