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ESPN to Launch ESPNU, ESPN2 HD

ESPN today said it plans to launch two new channels, ESPNU, focusing on college athletics, and ESPN2 HD, a second high-definition television network. In addition to a 24-hour a day, seven day a week cable network, ESPNU will include Web,…

ABC Family to Air ‘Smallville,’ ‘Gilmore Girls’ Special

Before it launches new seasons of “Smallville” and “Gilmore Girls” Oct. 4, ABC Family plans to air original specials on the two series. The “Smallville Backstage Special” will appear Oct. 2 at 8 p.m., and the “Gilmore Girls Backstage Special”…

NBC-Owned Stations Attract Olympics Effect in Late News

NBC and its sibling broadcast and cable networks weren’t the only ones radiating with the Olympics ratings halo last month. In fact, the late newscasts at 13 of the 14 NBC-owned stations saw ratings increases ranging from 8 percent to…

RNC Gives FNC Biggest Audience

| News | Bush Speech Delivers Net’s Best ’04 Numbers; NBC No. 2

Where the Boys Are

While Other Nets Search for Young Male Demos, ESPN Thrives on Them

For ESPN, It’s Miller Time To The Tune of $40 Million

Sports and beer go together, and that’s why Miller Brewing Co. leapt at the chance to advertise on ESPN when the network ended its beer exclusivity deal with Anheuser-Busch in 1994. Today Miller spends close to $40 million a year…

Discovery Rolls Out VOD

Content Includes Billboards, Baked Ads as Interest Is Tested

Dissecting the DSL Sub Rate

Business Customers, Churn, Other Factors Must Be Considered

Dodge Making a Mark in Football

| Cable | Postgame Show Part of Turner Deal

Drinks, Autos Fueling ESPN

Automotive Brands, Beverages Top List of ESPN Advertisers