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ESPN today said it plans to launch two new channels, ESPNU, focusing on college athletics, and ESPN2 HD, a second high-definition television network. In addition to a 24-hour a day, seven day a week cable network, ESPNU will include Web,…
Before it launches new seasons of “Smallville” and “Gilmore Girls” Oct. 4, ABC Family plans to air original specials on the two series. The “Smallville Backstage Special” will appear Oct. 2 at 8 p.m., and the “Gilmore Girls Backstage Special”…
NBC and its sibling broadcast and cable networks weren’t the only ones radiating with the Olympics ratings halo last month. In fact, the late newscasts at 13 of the 14 NBC-owned stations saw ratings increases ranging from 8 percent to…
| News | Bush Speech Delivers Net’s Best ’04 Numbers; NBC No. 2
While Other Nets Search for Young Male Demos, ESPN Thrives on Them
Sports and beer go together, and that’s why Miller Brewing Co. leapt at the chance to advertise on ESPN when the network ended its beer exclusivity deal with Anheuser-Busch in 1994. Today Miller spends close to $40 million a year…
Content Includes Billboards, Baked Ads as Interest Is Tested
Business Customers, Churn, Other Factors Must Be Considered
| Cable | Postgame Show Part of Turner Deal
Automotive Brands, Beverages Top List of ESPN Advertisers