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Telemundo Is IAG Research’s Latest Client

Apr 30, 2008  •  Post A Comment

Telemundo has signed on as IAG Research’s first Spanish-language TV network client, reports Mediaweek. IAG Research has been measuring viewer response to Spanish-language ads and programs since August, notes the newspaper. Telemundo also has expanded the capabilities of its Universal CityWalk research facility with Nielsen Co. equipment for focus group testing and touchscreen survey data collection, the newspaper says.
—Vlada Gelman

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