Broadcast TV Product Placement Increases

May 5, 2008  •  Post A Comment

Product placement on prime-time programming increased by 6% in the first quarter of 2008, according to the Nielsen Co., TVNewsday.com reports. Broadcast TV placement rose 39% on ABC, CBS, CW, Fox, MyNetworkTV and NBC while product placement on cable networks A&E, Bravo, HGTV, MTV and TLC was down 1%, the Web site says. The report also revealed that 117,976 brands were represented on broadcast and cable TV during the quarter, the Web site notes.
—Vlada Gelman

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