Magna Global Evaluates Upfronts

May 15, 2008  •  Post A Comment

Media agency Magna Global has given positive remarks to NBC’s upfront presentation, Media Daily News reports. Magna liked NBC’s breakdown of its schedule into “Family Programming” from 8-9 p.m., “Blockbusters” from 9-10 p.m. and “Adult Themes” from 10-11 p.m. and its emphasis on scripted programming in the fall, the Web site notes. Magna noted a “lack of excitement from top management” at ABC, the Web site says.
—Vlada Gelman

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