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Moms Fast-Forward Ads

May 9, 2008  •  Post A Comment

A MindShare study found that 91% of American mothers surveyed do not watch commercials on their DVR, AdWeek reports. Watching television was the third most chosen me-time activity behind reading and surfing the Web, the newspaper says. MindShare surveyed 600 moms between the ages of 18-54 online in June 2007, the newspaper notes.
—Vlada Gelman

One Comment

  1. I also read this on adweek. This is definitely not a good statistic for advertisers. I heard the price of television ads are increasing which means that the ROI that advertisers get are substantially less than they were prior to DVR and Tivo. I thought this was utilized more through college aged individuals and young adults. Now that a 91% of American mothers are skipping through commercials advertisers really need to come up with a better way to reach their target market. I personally use DVR and I can only think of two or three commercials that exist which shows how little reach current television advertising has. I eventually think product placement will be the prime form of advertising that companies use on television and eventually commercials will become obsolete.

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