NBC Hoping Olympic Bet Pays Off

May 5, 2008  •  Post A Comment

NBC Universal will have 3,600 hours of Summer Olympics coverage this year, up from about 1,200 in Athens four years ago, in an effort to recoup its $894 million investment in Olympics broadcast rights, Daily Variety reports. Events from the 17-day Olympics will be broadcast on sister networks USA, MSNBC, Oxygen and CNBC, in addition to NBC, the newspaper says.
— Danny King

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