Networks Rebound With Cross-Media Platforms

May 13, 2008  •  Post A Comment

The upfronts are not a representative indicator of networks’ performance, nor is their released information reliable, JackMyers.com reports. Marketing and cross-platform initiatives, as well as alternative distribution models, should help the networks rebound from the fallout of the writers strike with incremental revenue gains, the Web site notes. While the networks are losing lower-cost advertisers, higher-cost ad sales are growing, an industry executive claims.
—Vlada Gelman

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