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Nielsen C3 Ratings Unaccredited

May 13, 2008  •  Post A Comment

Accreditation for Nielsen ratings system that factors in digital-video recorder playbacks were withheld last week by the Media Rating Council, Media Daily News reports. The so-called C3 ratings system may remain unaccredited by the time advertising negotiations for the upfronts begin, Media Daily News says, citing television executives familiar with the process.
–Danny King

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