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Olympic Sponsors Restrain Spending

May 16, 2008  •  Post A Comment

Olympic advertising sponsors have restrained spending on television and in newspapers in China, likely because of either fears of a U.S. recession or unwillingness to be linked to the controversial torch relay, the Wall Street Journal reports, citing data from Nielsen research. NBC will broadcast the games. About a third of the extra $3 billion that advertisers will spend because of the Beijing Games will be spent in China itself, the Journal says, citing Publicis Groupe unit ZenithOptimedia.
–Danny King

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