Olympic advertising sponsors have restrained spending on television and in newspapers in China, likely because of either fears of a U.S. recession or unwillingness to be linked to the controversial torch relay, the Wall Street Journal reports, citing data from Nielsen research. NBC will broadcast the games. About a third of the extra $3 billion that advertisers will spend because of the Beijing Games will be spent in China itself, the Journal says, citing Publicis Groupe unit ZenithOptimedia.
–Danny King
Olympic Sponsors Restrain Spending
May 16, 2008 • Post A Comment
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