The CW is making a renewed effort to get its young audience to watch programming live on television, AdAge reports. As a part of the effort, The CW will promote a “watch and win” contest during the finale of “Gossip Girl” and is considering mini-episodes that move between television and the Internet, the newspaper says. The CW decided not to stream the final five episodes of this season of “Gossip Girl” on its Web site.
—Vlada Gelman