CBS Upfront Haul at $2.5 Billion

Jun 9, 2008  •  Post A Comment

CBS is expected to take in $2.5 billion at an average 8% cost-per-thousand-viewers increase as it nears the end of its prime-time upfront, Mediaweek reports. The total, which excludes the prime-time NCAA Men’s Basketball Championship inventory, is $50 million more than last year, the newspaper says. The network has sold 80%-85% of its ad inventory, the newspaper notes.
—Vlada Gelman

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