CW to Close Upfront With CPM Increase

Jun 5, 2008  •  Post A Comment

The CW network is expected to complete its upfront sales deals with cost-per-thousand increases averaging 8% and an intake of $370 million for 10 hours per week of programming, Mediaweek reports. The total is in the same ratio of total prime-time dollars as last year if Sunday night, which the network leased to Media Rights Capital, is factored out, the newspaper says. Media buyers said the network’s Monday-Friday schedule was able to garner higher CPMs from movie companies, wireless, retail and health and beauty product firms because of the limited ad inventory and The CW’s female-skewing shows, the newspaper notes.
—Vlada Gelman


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