Advertisers Snub ‘Swingtown’

Jul 7, 2008  •  Post A Comment

CBS and its new series “Swingtown” are coming face to face with the effects of the aging average viewer for broadcast television, AdAge reports. After receiving five consumer complaints, advertiser Philips North America did not schedule any more commercials to run during the program; other advertisers also have stayed away, the newspaper says. However, networks continue to push the boundaries of broadcast TV in order to compete with cable channels and to attract younger viewers, the newspaper notes.
—Vlada Gelman

One Comment

  1. Interesting thoughts here. I appreciate you taking the time to share them with us all. It’s people like you that make my day 🙂

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