CBS recently met with groups representating advertisers and their ad agencies to discuss the issue of integration fees, which originated back in the days when commercials had to be manually inserted into programming, MediaPost says. CBS said the charge continues to be justified because the network often has to deal with buyers over instances where spots are too long or the wrong spot is sent to the networks, according to the Web site. CBS declined to comment. Advertisers would would like to see the fees–which total about $125 million annually–become extinct. NBC and ABC, which also charge the fee, declined to meet with trade groups on the issue.
CBS Stands By Integration Fees
Jul 16, 2008 • Post A Comment