Endemol USA is launching a new unit devoted to branded entertainment for TV and digital media, which will respond to interest from Madison Avenue on integrating brands and programming, the Hollywood Reporter says. Newly promoted Senior VP of Digital Media and Branded Entertainment Jon Vlassopulos has already brought on David Armour as VP of Endemol Digital Studios and Jonathan Sandak as VP of branded entertainment, the newspaper says. Joerg Bachmaier has also been promoted to VP of business development, strategic planning and digital media, the newspaper notes.
—Vlada Gelman