King to Head Local TV Guerilla Marketing

Jul 8, 2008  •  Post A Comment

Lynda King has been named president of guerilla marketing for Local TV, Broadcasting & Cable reports. She will immediately be tasked to head “Project Duh,” which brings fresh eyes to old practices that don’t work, the newspaper says. King previously was employed by Raycom Media’s Cleveland duopoly WOIO-TV/WUAB-TV, the newspaper notes.
—Vlada Gelman

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