ABC: ‘Stay Home’ for Premieres

Aug 14, 2008  •  Post A Comment

ABC is dubbing its premiere week as “National Stay at Home Week,” a campaign to encourage viewers to save gas and money by staying home and watching TV, Daily Variety reports. The network only has two new series premiering in the fall, giving the marketing department more flexibility with such broader campaigns, the trade says.
—Sergio Ibarra

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