With so much attention going to NBC Universal’s TAMi viewership measurement for the Beijing Olympics, ESPN wants to remind advertisers that it originated measuring its multiplatform coverage of sporting events, reports Advertising Age. ESPN, with sister network ABC, will try to sell its multiplatform strategy when it bids for the rights to the next Olympics not already purchased by NBC. If ESPN’s bid is successful it’ll be the first time ABC has broadcast the Olympics since 1988.
—Christopher Perez
ESPN Reminds NBC It Was First
Aug 19, 2008 • Post A Comment
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