The cheering from Beijing has barely died down, and yet NBC must begin preparing for the 2012 Olympics, which was be staged in London, USA Today says. Working in a different time zone will make it more difficult for NBC to air key events live, which was a key to attracting viewers and advertisers during the past two weeks, the paper notes. Speaking of Beijing, Tom Shales of the Washington Post, says Chinese officials and NBC brought out the best in television during the games.
NBC Faces Olympic Challenges in London
Aug 25, 2008 • Post A Comment