NBC Skims More Olympic Ad Cream

Aug 20, 2008  •  Post A Comment

NBC Universal sold an additional $15 million in advertising it had held back during the Olympic Games, creating a windfall out of inventory it has kept off the market in case it had to do make-good deals had ratings not meet guarantees, TVWeek says. But interest in Michael Phelps and other U.S. standouts has pushed the company’s Olympics audience to 200 million viewers in the Games’ first 11 days, TVWeek notes.
—Greg Baumann

One Comment

  1. Love the blog here. Nice colors. I am definitely staying tuned to this one. Hope to see more.

Your Comment

Email (will not be published)