Major League Baseball is launching a new campaign to promote its postseason featuring impressionist Frank Caliendo from TBS, one of the networks that will be broadcasting games during October, the New York Times reports. “There’s Only One October” is the theme of the $65 million campaign designed to drive viewers to watch playoff games on TBS and Fox, which will also broadcast the World Series, the paper says. Caliendo and other TV stars are shown blogging about baseball, linking the traditional pastime with new media.