Olympics Golden for NBC News, Too

Aug 21, 2008  •  Post A Comment

NBC News’ “Today” and “NBC Nightly News” have benefited in a big way from NBC’s prime-time Olympics ratings success, Media Life Magazine reports. The morning show is on track for its best week since the Turin Winter Games in 2006, while “Nightly News,” with a lead of about 2.5 million over ABC’s “World News Tonight,” hasn’t seen an advantage like this since the week Brian Williams took over for Tom Brokaw in November 2004.
—Christopher Perez

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