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‘Loser’ a Winner for Prevention

Sep 8, 2008  •  Post A Comment

Rodale’s Prevention magazine has seen significant growth as a result of its association with NBC’s reality series “The Biggest Loser,” the New York Times reports. The magazine’s tie to the show, part of the trend of promoting across different forms of media, will become stronger when the next “Loser” season starts this fall as editors plan on making more appearances on the show and Rodale releases two related books, the newspaper reports.
—Sergio Ibarra

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