Making an Older Show Like New

Sep 15, 2008  •  Post A Comment

Broadcast networks are taking a huge risk this fall in relying mostly on sophomore series that had their debut seasons ended abruptly by the writers’ strike, MediaWeek reports. Many of these shows, including ABC’s “Private Practice” and NBC’s “Chuck,” performed modestly during their first season. To create buzz, networks are treating sophomore shows as if it were their first season, with expensive ad campaigns and time slots following established series, the Web site says. For example NBC’s “Life” officially begins its second season Oct. 3, but the network will preview the episode Sept. 29 following “Heroes.”
—Christopher Perez

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